When it really matters…. it is what you do with what you know that counts…. not just knowing it.

The other day Kim and I were out and found a great deal on some luggage. We go in and find what we want when the manager walks up to us…. he had no idea of what was about to happen 🙂

We start talking a bit about travel. We get rapport with him. Anchor him just a little. We have fun and joke around and the next thing you know he is telling us that the mall has a coupon we can buy and save 25 dollars on the luggage.

We go get the coupon and come back. He gives up the 25 dollars off and gives us the coupon back saying that he enjoyed talking to us so much and NEVER has these kinds of good conversations SO… He said we can use the same coupon again to save another 25 dollars at another store.

A total stranger saves us 50 dollars just because we actually treated him like he was a person. We connected to him when others didn’t even think of doing so. We got out of the customer funnel and into the friend funnel.

Here is the important part…. we had no real goal to save any money. We were just doing what we do and living the skills. We love connecting with people. We love having fun when we go out into the real world.

The RESULT is that we get treated better than most people. Getting treated special becomes an expectation and a lifestyle.

Now listen… both Kim and I use the skills differently. The way we use them fits our personalities. We are not carbon copies of each other or anyone else. That is how real learning happens. When you take a skill, get the fundamentals and then tailor it to fit your … personality, body type, current skill level and lifestyle.

We can show someone who is normally shy to get rapport even if they are still shy. We can teach you to use powerful emotional triggers even if you can barely speak. We can show you how to make amazing changes in just minutes so you never have to be stuck again.

This is the big difference between just knowing something and really using it.

So ask yourself….. what do you know that you are not using?

What are you missing because you are sitting around doing nothing with what you know?

Now what would it take for you to actually use it?

Now… how do you think Kim and I can best help you get there?

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